POWER joins the frontline for Level Up LUND!

LUND, SWEDEN — 27 January 2026

Level Up LUND! — Lund's annual esports, gaming and digital culture festival, is proud to announce POWER as the official Main and Presenting Partner for the upcoming event on 20–22 March 2026 at Sparbanken Skåne Arena.

A powerful partnership for the community
We are thrilled to welcome POWER, a major electronics retailer in the Nordics, to the Level Up LUND! family. This strategic partnership marks a significant milestone in our journey to establish Lund as a central hub for esports and digital culture in Sweden. As Presenting Partner, POWER will play a vital role in elevating the experience for every visitor, player, and student attending the festival. This collaboration includes:

• A major on-site presence where visitors can experience the latest in gaming technology and hardware.

• Support for the CS2 Tier-2 VRS Tournament, ensuring our competitors have the best possible environment to perform.

• Interactive activations designed to engage the local community and showcase the joy of gaming.
  
  

We believe that POWER’s commitment to customer value and their passion for technology aligns perfectly with our goal of making esports accessible and exciting for everyone in the Skåne region.

“We are incredibly proud to have POWER by our side as the Main Partner for 2026,” says Ahmed “Kinx” Elsayed, Co-Founder and Event Director. 

“Their support allows us to take the production quality of Level Up LUND! to the next level. More importantly, POWER understands our vision of connecting the grassroots community with the professional scene. This partnership isn't just about branding; it’s about providing real value to the students, gamers, and families who walk through our doors in March.”

From POWER’s perspective, the partnership reflects a clear ambition to support gaming culture and connect more closely with young tech enthusiasts.

“Gaming is one of the strongest expressions of digital culture today, and we want to be where the community is,” says Eddie Hernandez, Marketing Director at POWER.

Fueling the focus on education and future careers
With our renewed focus for 2026 on gymnasium students and career pathways, POWER’s involvement brings an extra layer of relevance. As a major employer and tech leader, their presence demonstrates the tangible career opportunities available within the tech and retail sectors. By bridging the gap between hardware enthusiasts and industry professionals, we hope to inspire young people to see the technology behind their favorite games as a potential future career path.

About Level Up LUND!
Level Up LUND! is a three-day festival celebrating esports, gaming, education and community. Hosted at Sparbanken Skåne Arena, the event brings together players, creators, companies, schools and families for competitions, exhibitions, panels and hands-on experiences. The festival is organized by LEO Esports in collaboration with local and regional partners.

About POWER
POWER is one of the largest electronics retailers in the Nordic region. With a mission to offer the best prices and the most updated technology, POWER serves customers across Sweden, Norway, Denmark, and Finland online and in physical stores. They are dedicated to supporting the gaming community and making modern technology accessible to all.

Last but not least
This partnership is a testament to the hard work of everyone involved in the ecosystem. We want to thank Lala Liu and Niklas Lindholm - Sales Manager and Product Manager Computing & Gaming from POWER for believing in the potential of Level Up LUND! and the vibrant community here in Skåne. We look forward to welcoming you all to a supercharged event this March.

Press Contact
Ahmed “Kinx” Elsayed
Event Director, Level Up LUND!
info@lundesports.com
www.leveluplund.com www.lundesports.com